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AURÉBrand system · Milestone A

Foundation

Ivory, obsidian and a whisper of champagne.

The tokens every page is built from. Colours come from business/store.ts; contrast ratios below are computed from the same values at build time.

01

Palette

  • ivory

    Page

    oklch(0.975 0.007 85)

  • porcelain

    Raised surface

    oklch(0.992 0.004 85)

  • linen

    Quiet section

    oklch(0.948 0.011 82)

  • hairline

    Rules (decorative)

    oklch(0.87 0.01 80)

  • champagne

    Accent, decorative

    oklch(0.83 0.052 84)

  • champagneInk

    Accent text on ivory

    oklch(0.5 0.065 75)

  • stone

    Captions

    oklch(0.5 0.012 265)

  • graphite

    Secondary text

    oklch(0.36 0.01 265)

  • onyx

    Raised, in obsidian

    oklch(0.225 0.008 265)

  • obsidian

    Ink and dark chapters

    oklch(0.165 0.006 265)

Verified text pairings

WCAG contrast of each text pairing
Text on backgroundUseRatio
obsidian / ivoryBody text17.93:1
graphite / ivorySecondary text10.11:1
stone / ivoryCaptions, metadata5.58:1
stone / linenCaptions on linen sections5.15:1
champagneInk / ivoryAccent links and labels on ivory5.64:1
champagneInk / porcelainAccent labels on raised surfaces5.92:1
danger / porcelainForm errors6.36:1
success / ivoryConfirmation text6.08:1
ivory / obsidianText in obsidian chapters17.93:1
champagne / obsidianAccents in obsidian chapters11.40:1
champagne / onyxAccents on raised obsidian surfaces10.12:1
ivory / onyxText on raised obsidian surfaces15.91:1
obsidian / champagneText on champagne fills11.40:1

02

Typography

  • Display XL · Bodoni Moda 400Aurora
  • Display LThe Orbite ring
  • Display MMade to be handed down
  • Title · Bodoni Moda 500Solitaire, 18k yellow gold
  • Lede · Jost 350Each piece begins as a single drawing, refined until nothing can be taken away.
  • Body · Jost 400 / 1.65Free insured delivery across India. Thirty-day returns on unworn pieces.
  • Eyebrow · Jost 500, 0.24emNew in · Orbite
  • Price · tabular figures₹1,85,000

03

Actions

Discover the collection
The atelier

04

Fields

Enter a six-digit PIN code.

05

Motion

Quick · 180ms
Hover, press, toggles
Base · 320ms
Colour and state changes
Slow · 640ms
Drawers, link underlines
Reveal · 1100ms
Headlines, imagery

Easing couture (expo out) for arrivals, drape for curtains and clips, and a shorter exit curve. With reduced motion, reveals render in their final state and the 3D viewer shows a still photograph.